THE KEYNOTE
How to pitch like a producer or editor

As PR professionals you are tasked with more than just getting your clients booked. You are often the first real branding effort that client has had. Not to mention the client’s first interaction with the media.  Talk about exhausting.

In this interactive workshop,  Emmy-award winning senior producer, formerly of Fox News Channel, Paula Rizzo and former Martha Stewart magazine editor and media personality Terri Trespicio share industry  insights and strategies for helping create and distill their clients’ brands, and also help coach them to become go-to experts in the media.

●  Find out what media gatekeepers want—and how they think. Discover the formula for success in getting, and keeping, the attention of  editors, producers, podcasters, and anyone else looking for expert talent.

●  Craft your pitch. Topics are only as interesting as the person who pitches them. Learn what makes a solid pitch—and how to go from inbox to in studio.

●  How to create compelling  content that will keep the media  intrigued

●  PLUS: Bring your current and  developing pitches – we’ll workshop them and help you make them media worthy.

Keynote Presentation: How to Pitch like a Producer or Editor

PAULA RIZZO
Media Trainer & Strategist
Lights Camera Expert, LLC
List Producer, Inc.

Keynote Presentation

TERRI TRESPICIO
Writer, Speaker & Brand Advisor
Lights Camera Expert, LLC
Tapped to Speak
Keynote Presentation

Home for the Holidays: Food & Home Media Panel

CARISHA SWANSON
Senior Market Director
House Beautiful
Food & Home Media Panel

SARAH WHARTON
Associate Food Editor
Family Circle
Food & Home Media Panel

T.K. BRADY
Editor
FoodNetwork.com
Food & Home Media Panel

DANIELLE BLUNDELL
Lifestyle Director
Rachael Ray Every Day
Food & Home Media Panel

Holidays Online: Digital Media Panel

AVIVA PATZ
Deputy Editor
Reader’s Digest Online
Digital Media Panel

REBECCA O’CONNELL
Editor
BuzzFeed
Digital Media Panel

JESSICA DAMIANO
Lifestyle & Entertainment Editor
Newsday Online
Digital Media Panel

BRIE SCHWARTZ
Deputy Editor
O’ The Oprah Magazine Online
Digital Media Panel

ALEXIA DELLNER
Senior Editor
PureWow
Digital Media Panel

DAWN SPINNER DAVIS
Senior Editorial Director
POPSUGAR
Digital Media Panel

Gifts for Your Guy: Men's Media Panel

MORGAN GREENWALD
Associate Editor
Best Life
Men’s Media Panel

CHRIS WILSON
Digital Director
Maxim
Men’s Media Panel

BENJY HANSEN-BUNDY
Senior Associate Editor
GQ
Men’s Media Panel

Gifts for the Whole Family: Women's Magazine Panel

MOLLY SIMMS
Senior Editor
O, the Oprah Magazine
Women’s Magazine Panel

LORI BERGAMOTTO
Style Director
Good Housekeeping
Women’s Magazine Panel

LAURA REILLY
Fashion/Beauty Writer
Meredith Fashion/Beauty
Women’s Magazine Panel

JENNY HOLLANDER
Associate Editor
Marie Claire
Women’s Magazine Panel

The Holiday Segment: Broadcast TV Panel

GINA SIEMPLENSKI
Product Placement Producer
The Ellen DeGeneres Show
Broadcast TV Panel

ELIZABETH MAYHEW
Contributing Editor
Today Show
Broadcast TV Panel

Speaker line-up is subject to change without notice.